Dholera City Center
Bedroom
WHAT WE DO
The Person
Behind the Design
I'm an architect trained at the Southern California Institute of Architecture, Los Angles - one of the most forward thinking design schools of the world. But unlike most architects, I've spent the last three years embedded in the real estate development world, working directly on marketing projects with India's top developers.
I've been in the briefing rooms. I understand sales targets, buyer profiles, and what it takes to move units. That fluency - between design thinking, developer language and sales team language - is what makes me different from any agency you've worked with.
SERVICES
What I bring to every project
From the first sketch to the final execution - a single creative mind responsible
for the entire design narrative of your project.
01
CONCEPTUAL DESIGN
Building the design language before a single drawing is made. Massing, narrative, materials - the vision that guides everything.
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Massing & form studies
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Design narrative development
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Material & spatial concept boards
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Site response & context analysis
02
2D DESIGN & PLANNING
Precision layouts that optimise liveability, sellability, and spatial efficiency - from unit plans to full floor plates.
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Floor plan optimisation
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Unit mix strategy
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Layout drawings for approvals
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Amenity area space planning
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Floor plan for brochure
03
3D VISUALS
Photorealistic renders that don't just show space - they tell a story. Pre-launch visuals that move buyers.
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Photorealistic exterior renders
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Interior lifestyle renders
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Walkthrough animations
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Pre-launch marketing visuals
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Walkthrough apartment tours
DESIGN PHILOSOPHY
The gap most developers
don't know they have
Every project we take begins with these three questions - drawn from a rigorous study of global design masters translated for the Indian context.
DESIGN STARTS LATE
Creative direction enters after key decisions are locked - limiting what's possible for buyers and branding.
01
CREATIVE OWNER
Multiple agencies and vendors handle visuals with no unified design language. The project loses visual identity.
02
AGENCIES DELIVER, NOT PARTNER
Production agencies execute briefs - they don't think about your project's positioning.
03
DESIGN TO MATCH PRICING POWER
A ₹1.8 Cr flat requires a different visual story than a ₹1.2 Cr flat.
04
LEADING REAL ESTATE DEVELOPERS
KNOW THE DIFFERENCE
''
"Having worked across residential, luxury, and commercial projects with these developers, I understand what they need - and what their buyers respond to"
- TANYA JHAVERI, ARCHITECT & DESIGN PARTNER
PACKAGES
Flexible Packages
All packages are scoped per project.
Pricing provided after a discovery conversation - no generic rate cards.
CONCEPT STAGE
EARLY DESIGN STAGE
Ideal for: Pre-design / Pre-approval stage
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Design narrative & massing concept
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Material and colour palette
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2–3 concept renders
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Site & spatial planning brief
PRE - LAUNCH PACKAGE
SALES & MARKETING VISUALS
Ideal for: Sales launch stage
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Full exterior & interior renders
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2D floor plan layouts
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Amenity area visualisation
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Brand-ready deliverable files
FULL PACKAGE
END-TO-END DESIGN
Ideal for: Full project collaboration
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All of Concept + Pre-Launch
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Design documentation
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Ongoing revisions & updates
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Direct availability throughout